Automate Your Business with Custom Integrations

What is a custom integration? They come in all shapes and sizes, but the bottom line is that a custom integration is a tool that you have to build yourself in order to augment or automate your existing processes. This can come in the form of a design feature you want on your website that can’t be pulled from a plugin. Or, a business process that can’t be accomplished from an off the shelf solution. 

Since I work in the digital strategy ecosystem, my custom integrations are based in code, but you can think of custom molds or paint jobs or advanced spreadsheets as custom integrations too. They’re  tools sourced from raw development means used to achieve goals. And, the tool often implements forms of automation that are so tailor fit that they can’t be productized and sold, or else you would have already bought them.

Custom Website Features

A custom design feature in a website actually serves to automate something instead of just look pretty. In this case, custom features should automate sales. All websites are salesmen in digital form, but a great vision for a feature means that you’re going to have a better salesman working for you.

Not to get too philosophical, but any website you purchase is a custom integration for your business. On the back-end, the developer making that website is going to be using tools to bring your website to life. These tools stop the developer from having to reinventing the wheel every time he wants to build a website. Sometimes those tools aren’t fit for creating the perfect look-and-feel that you had in mind for your online presence. Those perfect features are going to have to be a custom integrations, most likely hand coded, and with varying levels of complexity.

Custom website features can look good and increase conversions by grabbing attention, but they often take a lot of time to nail, and have a similar ROI to standard design solutions. Design tools today are also so robust that skilled developers are almost never going to be at a loss for creating that pixel perfect, stunning feature from tools that they already have within reach.

Some examples of website features that are no longer hard-fast custom integrations:

  • Membership portals, dashboards, subscriptions models, walled-content, user hierarchy
  • Learning management systems, content management systems
  • Fully custom e-commerce sites and product pages with payment integration
  • Features triggered by user behavior, A/B testing, retargeting, dynamic content, related content
  • Scrolling portfolios of work presentable within iframes (see our portfolio)
  • Animations, scrolling effects, image compression, timelines, hotspots, before and afters
  • World class site speed optimization, deep analytics, and, SEO schema optimization
  • And more… Complex web features are being abstracted away every day.

Business Process Automation

Business process automations are the kind of custom integration cracks you want to look for in your business. Anytime there’s a repeated, manual process going on under the hood of your company, you want to delegate it to a machine if possible.

Generating client proposals, filling out spreadsheets, managing warehouse inventory, managing accounting, moving, sending, or storing data, on boarding and off boarding people or things, crunching numbers, etc…

These kinds of processes can be handily automated and are often integrated directly into the flow of data on your website(s). You probably have a lot of these processes abstracted out with off the shelf tools that were once custom integrations which were later productized. But, the most prevalent custom automations I see on customer facing websites have to do with moving data to or from client resources.

You want to build email lists at checkout, you want to move that client data into your CRM, you want to automatically generate business proposals for those clients, and you want to get your product delivery processes in motion automatically after a sale.

Before founding Ladner Studios I worked on these kinds of custom automation integrations exclusively. They were big ticket custom works, and heavily biased in favor of the company purchasing them. For a business owner, there’s no price you can put on saving time and money by have robots execute flawless work 24/7. Business automations really have the potential to put certain areas of a business on autopilot and free people up to do more creative work.

Since these kinds of custom integrations can often be baked right into your website, we offer them. Many companies also have existing custom integration features that they want to migrate to their new site. We remove that process migration bottle-neck so you can relax knowing that we can maintain your status quo.

Third Party Integrations or Legal Compliance

These kinds of integrations are a subset of business process automations, but deserve their own section. Many companies are already fitting pipes together between services in order to automate certain things and stay organized. When developing a new website, it’s important that these features are maintained.

When it comes to legal. Some businesses have compliance issues when transporting data through their properties. Think HIPPA or credit card data or any other privacy data. Compliance integrations can make designing a new website and transporting data through it difficult. We’re able to tackle these sensitive custom integrations whether they’re existing or brand new to your ecosystem.

Custom integrations are a part of a complete digital strategy. Ladner Studios it uniquely positioned and excited to offer them to any business seeking to build unique features, automate their processes or handle compliance headaches. Head on over to the homepage to submit a free consultation request.